Day-to-Day Unearthing of 2nd-Hand Finds & Style Ideas
Friday, 10 October 2014
TRY THIS - With Jaeger it's a Wrap
I found these two Jaeger silk scarves at the Children's Hope Foundation charity shop, 51 The Mall in Ealing. Jaeger, a British fashion house founded in 1884, is credited with inventing the camel hair coat. In the 30s and 40s Cary Grant, Vivien Leigh and George Bernard Shaw were among the brand's celebrity devotees. In 1956 Jean Muir joined the company as a designer and by the mid-60s famed photographer David Baily was snapping the company's ad campaigns. In 1984, the year of Jaeger's centenary, camels were paraded along Regents Street in celebration. In the 90s Dame Judi wore Jaeger for her role as 'M' in the Bond films and Kirsten Scott Thomas donned the label in The English Patient. In 2001 Bella Freud began designing for Jaeger. Stock up on cheap and cheerful 2nd-hand scarves; among other things, they make easy, effective and ecological wrapping for gifts. These squares of style were £2.50 each.